Search Engine Optimization
Search engine optimization (SEO) means to optimize quality, original content with words and phrases, or keywords (search terms), which people have entered in their browsers when looking for information.
Browsers such as Chrome, Bing, Internet Explorer, Firefox, and the like, track keywords to collect information based on the number of times people in various locals, countries, and around the planet, search for a particular term or idea.
Content Goals
In other words, the purpose of any content is to artfully, employ keywords that will cause a website to reach the top of a search engine’s ranking for precise words and specific phrases. As this occurs, searchers tend to click on the top sites when looking for related products and services.
Further, seasoned copywriters are skilled in searching out relevant keywords and weaving them into their content. Ultimately, the goals are to accomplish higher rankings in the various search engines and engage readers in ways that lead them to visit a particular site.
The primary goal may be for visitors to then opt-in to an offer on the site—and complete a purchase—thus the visitor becomes a customer and can be contacted by email for additional offerings, or it could be for readers of a blog post or an article to subscribe to a newsletter or other services offered.
SEO Change is Certain
Furthermore, each time this process comes full circle and another customer becomes a list member, the site owner’s list increases in value because usually, these members agreed to be included on the list when they made a purchase. It is also noteworthy that a customer can opt out of the list at any time. Recently; however, new rules regarding further contact of visitors to websites have changed.
“The General Data Protection Regulation (GDPR) is a European Union (EU) law taking effect on May 25, 2018. The goal of GDPR is to give EU citizens control over their personal data and change the data privacy approach of organizations across the world. It is imperative that all websites are in compliance with this law.” Read more about it here …
There are no guarantees. It is important to realize that SEO is an ongoing effort, and with the ever-changing face of internet marketing—repetition cannot be counted on for consistent results. “It is staying in touch with the ever-changing processes, the adjustments and the key performance indicators (KPIs),” that make the difference.
Realistically achievable, marketing goals are also dependent on product offerings. Are the product(s) useful to your site visitors, and is the pricing competitive?
Also, there is extremely high-value in published testimonials—so always ask for them.
Research is Ongoing
Lastly, it bears repeating that providing information in the desired format contemporary consumers are looking for will always make an enormous difference in the outcome.
As a result, an internet business can grow exponentially, through the implementation of well thought out marketing; however, it all begins with the content as authored and edited by the copywriter.
